by Cindy Le | 17/05/23 | Articles
Supercharge Your User Journey Analysis with Sunbursts and Our Custom GA4 Repository You may already be familiar with sunbursts, the circular diagrams that visualize hierarchical data and analyze user journeys on a website. In this article, we offer a few tips on how...
by Cindy Le | 12/04/23 | Articles
Use case #6: Funnel A/B Testing Analysis Category: Product| Solution: DataMa Compare|Impact|Assess|Journey |Type : A/B Test | Client: Commodities Tags: #ProductPerformance #GoogleAnalytics #Conversion #ABTest Context: A/B testing for a lead generation funnel...
by Loic | 15/03/23 | Articles
Revolutionize your dashboard with smart Waterfall from DataMa Extension for Tableau Data analysis is a crucial component in making informed decisions and driving the success of any business. As the demand for data-driven insights continues to grow, organizations are...
by Cindy Le | 1/03/23 | Articles
Use case #5: Forecast Analysis vs. Actual Performance Category: Performance | Solution: DataMa Compare | Type: Recurring | Client: Travel & Leisure | Extension: Tableau Tags: #Controlling #Performance #Budget DataMa helps us to manage and understand on a monthly...
by Cindy Le | 23/01/23 | Articles
Use case #4: Logistics cost analysis in Tableau Category: Logistics | Solution: DataMa Compare | Type : Ad hoc | Client: Retail | Extension: Tableau Tags: #TableauExtension #Stock #Conversion #SupplyChain #Logistics #CostAnalysis DataMa has been a great tool...
by Cyril Lavenant | 19/10/22 | Articles
The Impact of Mix Effect on Price Analysis Category: Performance | Solution: DataMa Compare | Type : Recurring Tags: #Price#Mix Effect #Valorisation In times of high inflation, it is particularly important to understand how much your value sales trend is linked...
by Loic | 12/10/22 | Articles
Use case #3: Occupancy rate impact on conversion CategoryPerformance |Solution: DataMa Compare | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion Context The client is a major hospitality player. The web product team had...
by Loic | 10/10/22 | Articles
Use case #2: Identifying GA3 vs GA4 data discrepancies Category: Performance | Solution: DataMa Compare, DataMa Pivot | Type : Ad hoc | Client: Web travel | Extension: None Tags: #Occupancy #Stock #Conversion Context The client is a major hospitality player in...
by Loic | 5/10/22 | Articles
Use case #1: Paid acquisition WoW analysis Category: Acquisition |Solution: DataMa Compare | Type : Recurring | Client: Web Utilities | Extension: None Tags: Tags: #Media #PaidSearch #TrafficManagement Thanks to Datama, we are able to break down our SEA performance by...
by Cindy Le | 19/07/22 | Articles
Fundamentals of Problem Solving In business, academia, and even one’s personal life, we are often faced with unexpected situations. The ability to efficiently find solutions for complex problems is an essential soft skill to have in your arsenal. The tenets of...
