How to build my business market equation?
When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve. The simplest example of a...
Check out DataMa concept in motion design video
We are very happy to present you our tools through this new video. This animated movie will help you understand in a fun way the goal that has set DataMa. Provide companies with powerful data analysis tools that do not require technical knowledge. And which allow to...
What is covariance?
ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...
How to analyze your web performance analysis ?
WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION? DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....
Interview of Guillaume, founder and CEO of DataMa
GUILLAUME Founder & CEO of DataMa Q: What is the core business of DataMa ? DataMa was created in October 2017 following a simple observation: there is a real shortage of data experts with a dual technical and business skills. A study conducted in the...
DataMa receives promising EarlyMetrics rating of 68%
DataMa had the honor of being selected by EarlyMetrics to perform an evaluation of the company. For its first rating, DataMa has been awarded, on April 15, 2019, by a rating of 68%. EarlyMetrics is the leading rating agency in Europe for startups, whose mission is to...
How to analyse the performance of an email marketing campaign?
As a Campaign Marketing Manager, you oversee email marketing campaigns since you are born and your management fully relies on you to carry out your operations, but how often have you managed to prove to them and to make sure your campaign goals are met? As a marketing...
Meet DataMa at Big Data Paris
Come and meet DataMa at Big Data Paris event, March 11th and 12th 2019 The stand S11 dedicated to DataMa in the village startup, will welcome you throughout the duration of the show. We will be happy to introduce you to the new features of DataMa COMPARE... and to...
DataMa selected to be part of WILCO accelerator!
After a hard selection, DataMa is very proud to integrate the WILCO accelerator (ex: Scientipôle). The new 2019 promotion has 13 startups that would be able to benefit of 3 years of support to ensure their development. This integration is a great opportunity for...
DataMa whishes you a Happy New Year !
DataMa wishes you a .... Happy New Year 2019 In this new year, DataMa offers this first newsletter: after a year in 2018 in a bustle that has seen great progress, 2019 comes with always more projects, evolutions and surprises ... We tell you a little more! The...
DataMa at the Data Marketing show in Paris
DataMa will be present at the data marketing event the 20th and 21st of novembre 2018 at the Cité de la mode et du design in Paris. You can meet the team at the booth S1 ! About the data marketing show Data Marketing Paris is back on the 20th & 21st of November...
Interview of Pierre & Vacances about DataMa Compare
We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...
DataMa integrates NeuillyLab
With its new domiciliation in Neuilly sur Seine, DataMa joins the Neuilly Lab, workspace, exchange and economic animation dedicated to business creators. This space will allow DataMa to grow in a stimulating ecosystem, and provide a dedicated workspace for the various...
DataMa innovates with BPI French Tech!
DataMa is proud to benefit from the innovation grant program "Bourse French Tech", awarded by BPI France. This support will help us to develop a new tool "DataMa Impact", a predictive algorithm that will assess the impact and significance in the variation of a KPI....
DataMa Compare for consulting usage
DataMa Compare makes your life easier for explaining the gap of a KPI between two segments, which is a classic in consulting and analytics in general. Find out in this deck some use cases of DataMa Compare usage, and why you should contact us for a demo!
DataMa Compare live demo
General overview of DataMa COMPARE We're proud to share that DataMa Compare, part of DataMa solutions, is now available for live demo online! DataMa Compare is a proprietary model that helps you understand the variation of a KPI between two segments. We can set up a...
What on earth is driving my conversion down this week?
Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...