How to Transition to a Career in Data Analytics: 5 Tips for New Analysts and Career Changers
Cindy is a data analytics consultant at DataMa. In this article, she shares her top tips for new data analysts and those considering a career pivot into data analytics. In 2023, up to 32% of people aged 25 to 44 have considered changing their careers. Changing...
Using DataMa with Google Analytics 4: A Guide for Web Analysts
Before diving into the analysis of a website's performance funnel, an essential step is to optimize the data to conduct more relevant analyses. With the recent migration from Universal Analytics to Google Analytics 4 (GA4), data preparation is more important than...
Category Management: how to identify the biggest business opportunities
Category: Category Management |Solution: DataMa Compare, Analytical Solution| Type : Recurring | Instries: all ie FMCG, Beauty, Toys | Extension: None Tags: Tags: #CategoryManagement #RetailPerformance #RetailerRelation #BusinessOpportunities#waterfall#Quantification...
Use case #7: Conversion Funnel Monitoring
Category: Ecommerce | Solution: DataMa Compare & Detect, Analytical Solutions | Type: Recurring | Client: Lacoste Tags: #Conversion #Alerting #AnomalyDetection #Monitoring Datama saves us precious time. Each Monday morning, we receive details on the previous...
Supercharge Your User Journey Analysis with Sunbursts and Our Custom GA4 Repository
You may already be familiar with sunbursts, the circular diagrams that visualize hierarchical data and analyze user journeys on a website. In this article, we offer a few tips on how to best leverage these diagrams to optimize your website. In addition, we have...
Use case #6: Funnel A/B Testing Analysis
Category: Product| Solution: DataMa Compare|Impact|Assess|Journey, Analytical Solutions|Type : A/B Test | Client: Commodities Tags: #ProductPerformance #GoogleAnalytics #Conversion #ABTest Context: A/B testing for a lead generation funnel The client is a major...
Revolutionize your dashboard with smart Waterfall from DataMa Extension for Tableau
Data analysis is a crucial component in making informed decisions and driving the success of any business. As the demand for data-driven insights continues to grow, organizations are constantly seeking ways to simplify and enhance their analytics processes. To address...
Use case #5: Forecast Analysis vs. Actual Performance
Category: Performance | Solution: DataMa Compare, Analytical Solution | Type: Recurring | Client: Travel & Leisure | Extension: Tableau Tags: #Controlling #Performance #Budget#Waterfall DataMa helps us to manage and understand on a monthly basis the drivers of our...
Use case #4: Logistics cost analysis in Tableau
Category: Logistics | Solution: DataMa Compare | Type : Ad hoc | Client: Retail | Extension: Tableau Tags: #TableauExtension #Stock #Conversion #SupplyChain #Logistics #CostAnalysisDataMa has been a great tool acquisition that has helped us to deep dive into our...
The Impact of Mix Effect on Price Analysis
Category: Performance | Solution: DataMa Compare, Solution d'Analyse | Type : Recurring Tags: #Price#Mix Effect #Valorisation #Waterfall #Quantification In times of high inflation, it is particularly important to understand how much your value sales trend is...
Use case #3: Occupancy rate impact on conversion
CategoryPerformance |Solution: DataMa Compare | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion Context The client is a major hospitality player. The web product team had an ambitious target of conversion uplift this...
Use case #2: Identifying GA3 vs GA4 data discrepancies
Category: Performance | Solution: DataMa Compare, DataMa Pivot | Type : Ad hoc | Client: Web travel | Extension: None Tags: #Occupancy #Stock #Conversion Context The client is a major hospitality player in France. With the upcoming switch from GA3 (Universal...
Use case #1: Paid acquisition WoW analysis
Category: Acquisition |Solution: DataMa Compare | Type : Recurring | Client: Web Utilities | Extension: None Tags: Tags: #Media #PaidSearch #TrafficManagementThanks to Datama, we are able to break down our SEA performance by type, by campaign and by date in order to...
Fundamentals of Problem Solving
In business, academia, and even one’s personal life, we are often faced with unexpected situations. The ability to efficiently find solutions for complex problems is an essential soft skill to have in your arsenal. The tenets of problem solving have been...
Anomaly detection and explanation with DataMa
In a constantly changing digital world, the amount of data you have to analyze is always increasing. It becomes long and tedious to do daily analyses of each stage of your conversion funnel, or to analyze the traffic acquisition from your different campaigns...
How to take into account market trends in your performance analysis
In web analytics, whether your KPIs (Key Performance Indicators) are up or down, all or part of the variation is not necessarily explained by a bad or good performance of your product or acquisition teams. It can simply be due to market variations that...
How to track your media campaigns with DataMa ?
You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points or possible improvements. With this article, you...
How to analyze the impact of your consent tool on your performance indicators?
You have implemented a consent tool or CMP (Consent Management Platform) such as Didomi, Axeptio or others, following the GDRP (General Data Protection Regulation) regulations, and you would like to explain its impact on your analysis... Ouch. It's complicated ?......
A chief risk officer’s interview: Adrien, co-founder of Conversion Boosters
Today we meet Adrien de Turckheim, co-founder of Conversion Boosters to talk about his network of CRO consultants and the web conversion optimisation market. The simplest example of a market equation will be your company revenue, which is just an amount of money that...
True or False: A/B testing
You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...
What does CRO mean?
During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you. 1. CRO? What does it mean? CRO aka Conversion Rate...
The steps of a well-lead CRO approach
Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...
Pierre & Vacances Center Parcs cuts down time to conversion insights by 50%+ and improve significantly online performance using DataMa in Tableau
Increase speed to insights by 50%+Automate Conversion gap analysis with DataMaGet automatically the key bullet points in Tableau Pierre et Vacances Center Parcs (PVCP) is the European leader in local tourism. The Group develops innovative leisure and holiday...
How to use Google Analytics to optimise your conversion rate?
ARTICLE Google Analytics is your ideal partner for optimising your e-commerce site! The data provided by Google Analytics is a goldmine that can help you measure the effectiveness of your marketing strategies and thus improve your decision-making process. But you...
Some e-commerce trends
What is happening on the e-commerce’s marketplaces? Good question: here is a summary of some e-commerce trends