Use case #4: Logistics cost analysis in Tableau

Use case #4: Logistics cost analysis in Tableau

Category: Logistics | Solution: DataMa Compare | Type : Ad hoc | Client: Retail | Extension: Tableau Tags:  #TableauExtension #Stock #Conversion #SupplyChain #Logistics #CostAnalysisDataMa has been a great tool acquisition that has helped us to deep dive into our...

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The Impact of Mix Effect on Price Analysis

Category: Performance | Solution: DataMa Compare | Type : Recurring Tags: #Price#Mix Effect #Valorisation   In times of high inflation, it is particularly important to understand how much your value sales trend is linked to volume and price changes… everytime...

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Use case #3: Occupancy rate impact on conversion

Use case #3: Occupancy rate impact on conversion

 CategoryPerformance |Solution: DataMa Compare | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion   Context The client is a major hospitality player.  The web product team had an ambitious target of conversion uplift this...

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Use case #2: Identifying GA3 vs GA4 data discrepancies

Use case #2: Identifying GA3 vs GA4 data discrepancies

Category: Performance | Solution: DataMa Compare, DataMa Pivot | Type : Ad hoc | Client: Web travel | Extension: None Tags: #Occupancy #Stock #Conversion Context The client is a major hospitality player in France.  With the upcoming switch from GA3 (Universal...

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Use case #1: Paid acquisition WoW analysis

Use case #1: Paid acquisition WoW analysis

Category: Acquisition |Solution: DataMa Compare | Type : Recurring | Client: Web Utilities | Extension: None Tags: Tags: #Media #PaidSearch #TrafficManagementThanks to Datama, we are able to break down our SEA performance by type, by campaign and by date in order to...

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Fundamentals of Problem Solving

Fundamentals of Problem Solving

  In business, academia, and even one’s personal life, we are often faced with unexpected situations. The ability to efficiently find solutions for complex problems is an essential soft skill to have in your arsenal. The tenets of problem solving have been...

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Anomaly detection and explanation with DataMa

Anomaly detection and explanation with DataMa

  In a constantly changing digital world, the amount of data you have to analyze is always increasing. It becomes long and tedious to do daily analyses of each stage of your conversion funnel, or to analyze the traffic acquisition from your different campaigns...

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How to track your media campaigns with DataMa ?

How to track your media campaigns with DataMa ?

You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points or possible improvements. With this article, you...

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True or False: A/B testing

True or False: A/B testing

You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...

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What does CRO mean?

What does CRO mean?

 During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you.    1. CRO? What does it mean?   CRO aka Conversion Rate...

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The steps of a well-lead CRO approach

      Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...

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How to build my business market equation?

How to build my business market equation?

When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve.   The simplest example of a...

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Check out DataMa concept in motion design video

Check out DataMa concept in motion design video

We are very happy to present you our tools through this new video. This animated movie will help you understand in a fun way the goal that has set DataMa. Provide companies with powerful data analysis tools that do not require technical knowledge. And which allow to...

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What is covariance?

ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...

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How to analyze your web performance analysis ?

How to analyze your web performance analysis ?

WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION?   DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....

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Interview of Guillaume, founder and CEO of DataMa

GUILLAUME  Founder & CEO of DataMa   Q: What is the core business of DataMa ?   DataMa was created in October 2017 following a simple observation: there is a real shortage of data experts with a dual technical and business skills. A study conducted in the...

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DataMa receives promising EarlyMetrics rating of 68%

DataMa receives promising EarlyMetrics rating of 68%

DataMa had the honor of being selected by EarlyMetrics to perform an evaluation of the company. For its first rating, DataMa has been awarded, on April 15, 2019, by a rating of 68%. EarlyMetrics is the leading rating agency in Europe for startups, whose mission is to...

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