Smart Analytics

for Smart Decisions

Optimise your web performance
from DATA to DECISIONS

Smart Analytics

for Smart Decisions

Optimise your web performance from
DATA to DECISIONS

WEB PERFORMANCE

Understand what’s driving your performance, identify the dimensions or the combination of dimensions driving your performance, analyse your mixed effects,..

How can I precisely explain my performance?

A/B TEST ANALYTICS

From the prioritisation of your AB Tests (user journey analysis, revenue attribution model,…) to the analyses of the test results (significance tests), make faster and better choices all along your A/B Test strategy.

How can I reduce my A/B Test duration? 

USER JOURNEY

Analyse your conversion funnel, compare sunburst diagrams, measure the value of each step,  understand the behavior of your users over time, and prioritise the redesign of your user journey.

Which page should I rebuild to optimise my performance?

FROM ANY DATA TO ANY TOOLS

Automate and accelerate your Web analytics using our smart engine fully integrated into your data ecosystem. 

Discover DataMa in a minute

Success Stories

A few words from our clients

“Automate recurrent analyses, without any compromise on insights’ quality

Fanjuan Shi

Director, Analytics & Data Science Department

“Maybe 50% of an analyst’s questions in a single graph”

 Eric de la Broise 

Director, BI & Analytics

“Exactly the graph I wanted to show this afternoon to the steering group”

 Charles Goddet

Business and Data Analyst

Who we are

A young and agile software provider

Created in 2017

Ready to make a real change?