DataMa JOURNEY is an analytical model that enables you to understand the step of your customer journey that doesn’t bring the value it should.

Customer Journey visualisation

Value attribution by touch point

Improvement prioritisation

Quickly visualise the performance of your customer journey steps
JOURNEY helps you precisely understand the value brought by each step of your website
Identify the steps that don’t bring the value they should
Our attribution model measures the value of your steps, but also measures lost opportunities. The resulting matrix will help you prioritise your roadmap


And many other use cases available
with DataMa JOURNEY!
TRY DATAMA JOURNEY
Ask our team for a free demo of the tool and get a free month of access to DataMa JOURNEY