by Ladislas | 22/11/21 | Articles
How to take into account market trends in your performance analysis In web analytics, whether your KPIs (Key Performance Indicators) are up or down, all or part of the variation is not necessarily explained by a bad or good performance of your product or... 
by Ladislas | 22/11/21 | Articles, DataMa News
How to track your media campaigns with DataMa ? You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points... 
by Ladislas | 4/11/21 | Articles
How to analyze the impact of your consent tool on your performance indicators? You have implemented a consent tool or CMP (Consent Management Platform) such as Didomi, Axeptio or others, following the GDRP (General Data Protection Regulation) regulations, and you... 
by Ladislas | 25/08/21 | Articles
True or False: A/B testing You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion… The DataMa team has gathered its A/B test... 
by Ladislas | 25/08/21 | Articles
What does CRO mean? During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term “experimentation”. But what is it exactly? Let me tell you. 1. CRO? What does it mean?... by Ladislas | 24/08/21 | Articles
The steps of a well-lead CRO approach Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not... 