by Cindy Le | 14/09/23 | Articles
How to Transition to a Career in Data Analytics: 5 Tips for New Analysts and Career Changers Cindy is a data analytics consultant at DataMa. In this article, she shares her top tips for new data analysts and those considering a career pivot into data analytics. In...
by Cindy Le | 13/07/23 | Articles
Using DataMa with Google Analytics 4: A Guide for Web Analysts Before diving into the analysis of a website’s performance funnel, an essential step is to optimize the data to conduct more relevant analyses. With the recent migration from Universal Analytics to...
by Cyril Lavenant | 3/07/23 | Articles
Category Management: how to identify the biggest business opportunities Category: Category Management |Solution: DataMa Compare, Analytical Solution| Type : Recurring | Instries: all ie FMCG, Beauty, Toys | Extension: None Tags: Tags: #CategoryManagement...
by Cindy Le | 9/06/23 | Articles
Use case #7: Conversion Funnel Monitoring Category: Ecommerce | Solution: DataMa Compare & Detect, Analytical Solutions | Type: Recurring | Client: Lacoste Tags: #Conversion #Alerting #AnomalyDetection #Monitoring Datama saves us precious time. Each Monday...
by Cindy Le | 17/05/23 | Articles
Supercharge Your User Journey Analysis with Sunbursts and Our Custom GA4 Repository You may already be familiar with sunbursts, the circular diagrams that visualize hierarchical data and analyze user journeys on a website. In this article, we offer a few tips on how...
by Cindy Le | 12/04/23 | Articles
Use case #6: Funnel A/B Testing Analysis Category: Product| Solution: DataMa Compare|Impact|Assess|Journey, Analytical Solutions|Type : A/B Test | Client: Commodities Tags: #ProductPerformance #GoogleAnalytics #Conversion #ABTest Context: A/B testing for a lead...
