True or False: A/B testing

True or False: A/B testing

True or False: A/B testing You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion… The DataMa team has gathered its A/B test...
What does CRO mean?

What does CRO mean?

What does CRO mean?  During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term “experimentation”. But what is it exactly? Let me tell you.    1. CRO? What does it mean?...

The steps of a well-lead CRO approach

The steps of a well-lead CRO approach       Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not...