by Gdeb | 12/05/20 | Articles
Getting value out of a sunburst ARTICLE Sunbursts make people look smart on a slide, but it’s much harder when it comes to actually make it actionable. Additional modeling on top of journey visualization can be done to find great insights. What is a sunburst ?...
by Loic | 24/03/20 | Articles
When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve. The simplest example of a...
by Loic | 4/11/19 | Articles
What’s a covariance? ARTICLE We define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of...
by Loic | 13/04/19 | Articles
Loic As a Campaign Marketing Manager, you oversee email marketing campaigns since you are born and your management fully relies on you to carry out your operations, but how often have you managed to prove to them and to make sure your campaign goals are met? As a...
by Gdeb | 10/10/17 | Articles
Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful… At DataMa, we’re passionate about improving online...
