How to build my business market equation?
When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve. The simplest example of a...
What is covariance?
ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...
How to analyze your web performance analysis ?
WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION? DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....
How to analyse the performance of an email marketing campaign?
As a Campaign Marketing Manager, you oversee email marketing campaigns since you are born and your management fully relies on you to carry out your operations, but how often have you managed to prove to them and to make sure your campaign goals are met? As a marketing...
Interview of Pierre & Vacances about DataMa Compare
We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...
What on earth is driving my conversion down this week?
Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...
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