Revolutionize your dashboard with smart Waterfall from DataMa Extension for Tableau
Data analysis is a crucial component in making informed decisions and driving the success of any business. As the demand for data-driven insights continues to grow, organizations are constantly seeking ways to simplify and enhance their analytics processes. To address...
Use case #5: Forecast Analysis vs. Actual Performance
Category: Performance | Solution: DataMa Compare | Type: Recurring | Client: Travel & Leisure | Extension: Tableau Tags: #Controlling #Performance #Budget DataMa helps us to manage and understand on a monthly basis the drivers of our growth vs what was forecasted....
Use case #4: Logistics cost analysis in Tableau
Category: Logistics | Solution: DataMa Compare | Type : Ad hoc | Client: Retail | Extension: Tableau Tags: #TableauExtension #Stock #Conversion #SupplyChain #Logistics #CostAnalysisDataMa has been a great tool acquisition that has helped us to deep dive into our...
The Impact of Mix Effect on Price Analysis
Category: Performance | Solution: DataMa Compare | Type : Recurring Tags: #Price#Mix Effect #Valorisation In times of high inflation, it is particularly important to understand how much your value sales trend is linked to volume and price changes… everytime...
Use case #3: Occupancy rate impact on conversion
CategoryPerformance |Solution: DataMa Compare | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion Context The client is a major hospitality player. The web product team had an ambitious target of conversion uplift this...
Use case #2: Identifying GA3 vs GA4 data discrepancies
Category: Performance | Solution: DataMa Compare, DataMa Pivot | Type : Ad hoc | Client: Web travel | Extension: None Tags: #Occupancy #Stock #Conversion Context The client is a major hospitality player in France. With the upcoming switch from GA3 (Universal...
Use case #1: Paid acquisition WoW analysis
Category: Acquisition |Solution: DataMa Compare | Type : Recurring | Client: Web Utilities | Extension: None Tags: Tags: #Media #PaidSearch #TrafficManagementThanks to Datama, we are able to break down our SEA performance by type, by campaign and by date in order to...
Fundamentals of Problem Solving
In business, academia, and even one’s personal life, we are often faced with unexpected situations. The ability to efficiently find solutions for complex problems is an essential soft skill to have in your arsenal. The tenets of problem solving have been...
Anomaly detection and explanation with DataMa
In a constantly changing digital world, the amount of data you have to analyze is always increasing. It becomes long and tedious to do daily analyses of each stage of your conversion funnel, or to analyze the traffic acquisition from your different campaigns...
How to take into account market trends in your performance analysis
In web analytics, whether your KPIs (Key Performance Indicators) are up or down, all or part of the variation is not necessarily explained by a bad or good performance of your product or acquisition teams. It can simply be due to market variations that...
How to track your media campaigns with DataMa ?
You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points or possible improvements. With this article, you...
How to analyze the impact of your consent tool on your performance indicators?
You have implemented a consent tool or CMP (Consent Management Platform) such as Didomi, Axeptio or others, following the GDRP (General Data Protection Regulation) regulations, and you would like to explain its impact on your analysis... Ouch. It's complicated ?......
True or False: A/B testing
You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...
What does CRO mean?
During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you. 1. CRO? What does it mean? CRO aka Conversion Rate...
The steps of a well-lead CRO approach
Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...
Pierre & Vacances Center Parcs cuts down time to conversion insights by 50%+ and improve significantly online performance using DataMa in Tableau
Increase speed to insights by 50%+Automate Conversion gap analysis with DataMaGet automatically the key bullet points in Tableau Pierre et Vacances Center Parcs (PVCP) is the European leader in local tourism. The Group develops innovative leisure and holiday...
How to use Google Analytics to optimise your conversion rate?
ARTICLE Google Analytics is your ideal partner for optimising your e-commerce site! The data provided by Google Analytics is a goldmine that can help you measure the effectiveness of your marketing strategies and thus improve your decision-making process. But you...
Some e-commerce trends
What is happening on the e-commerce’s marketplaces? Good question: here is a summary of some e-commerce trends
Getting value out of a sunburst
A sunburst is a
How to build my business market equation?
When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve. The simplest example of a...
What is covariance?
ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...
How to analyze your web performance analysis ?
WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION? DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....
How to analyse the performance of an email marketing campaign?
As a Campaign Marketing Manager, you oversee email marketing campaigns since you are born and your management fully relies on you to carry out your operations, but how often have you managed to prove to them and to make sure your campaign goals are met? As a marketing...
Interview of Pierre & Vacances about DataMa Compare
We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...
What on earth is driving my conversion down this week?
Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...
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