True or False: A/B testing

You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...

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What does CRO mean?

 During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you.    1. CRO? What does it mean?   CRO aka Conversion Rate...

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The steps of a well-lead CRO approach

      Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...

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Some e-commerce trends

Some e-commerce trends

ARTICLEDataMa identifies for you the different e-commerce trends that will guide your marketing strategies in 2021. UX data for hyper-personalisation Products adapted to each customer, a search interface that quickly responds to their needs, in short, a personalised...

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Getting value out of a sunburst

Getting value out of a sunburst

ARTICLE Sunbursts make people look smart on a slide, but it’s much harder when it comes to actually make it actionable.  Additional modeling on top of journey visualization can be done to find great insights.  What is a sunburst ?First things, let’s clarify the topic:...

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How to build my business market equation?

How to build my business market equation?

When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve.   The simplest example of a...

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What’s a covariance?

ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...

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How to analyze your web performance analysis ?

How to analyze your web performance analysis ?

WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION?   DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....

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Interview of Pierre & Vacances about DataMa Compare

Interview of Pierre & Vacances about DataMa Compare

We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...

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What on earth is driving my conversion down this week?

What on earth is driving my conversion down this week?

Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...

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Some videos…

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