The Impact of Mix Effect on Price Analysis

Category: Performance | Solution: DataMa Compare | Type : Recurring Tags: #Price#Mix Effect #Valorisation   In times of high inflation, it is particularly important to understand how much your value sales trend is linked to volume and price changes… everytime...

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Use case #4: Occupancy rate impact on conversion

Use case #4: Occupancy rate impact on conversion

CategoryPerformance |Solution: DataMa Compare | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion   Context Client is a major hospitality player.  Web product team has an ambitious target of conversion uplift this year vs....

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Use case #2: Identifying GA3 vs GA4 data discrepancies

Use case #2: Identifying GA3 vs GA4 data discrepancies

Category: Performance | Solution: DataMa Compare, DataMa Pivot | Type : Ad hoc | Client: Web travel | Extension: NoneTags: #Occupancy #Stock #Conversion Context The client is a major hospitality player in France.  With the upcoming switch from GA3 (Universal...

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Use case #1: Paid acquisition WoW analysis

Use case #1: Paid acquisition WoW analysis

Category: Acquisition |Solution: DataMa Compare | Type : Recurring | Client: Web Utilities | Extension: None Tags: Tags: #Media #PaidSearch #TrafficManagementThanks to Datama, we are able to break down our SEA performance by type, by campaign and by date in order to...

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Fundamentals of Problem Solving

Fundamentals of Problem Solving

  In business, academia, and even one’s personal life, we are often faced with unexpected situations. The ability to efficiently find solutions for complex problems is an essential soft skill to have in your arsenal. The tenets of problem solving have been...

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Anomaly detection and explanation with DataMa

Anomaly detection and explanation with DataMa

  In a constantly changing digital world, the amount of data you have to analyze is always increasing. It becomes long and tedious to do daily analyses of each stage of your conversion funnel, or to analyze the traffic acquisition from your different campaigns...

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How to track your media campaigns with DataMa ?

How to track your media campaigns with DataMa ?

You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points or possible improvements. With this article, you...

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True or False: A/B testing

True or False: A/B testing

You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...

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What does CRO mean?

What does CRO mean?

 During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you.    1. CRO? What does it mean?   CRO aka Conversion Rate...

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The steps of a well-lead CRO approach

      Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...

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How to build my business market equation?

How to build my business market equation?

When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve.   The simplest example of a...

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What is covariance?

ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...

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How to analyze your web performance analysis ?

How to analyze your web performance analysis ?

WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION?   DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....

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Interview of Pierre & Vacances about DataMa Compare

Interview of Pierre & Vacances about DataMa Compare

We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...

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What on earth is driving my conversion down this week?

What on earth is driving my conversion down this week?

Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...

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