How to track your media campaigns with DataMa ?

How to track your media campaigns with DataMa ?

You spend a significant budget in traffic acquisition campaigns on your website through different channels and you want to have a global vision of their performance and analyze in two clicks what are the leakage points or possible improvements. With this article, you...

read more
True or False: A/B testing

True or False: A/B testing

You are new in the field or you are an expert, you are going to launch your first test or you carry out A/B tests every day; or you are still looking to discover new things around this notion... The DataMa team has gathered its A/B test experts for you to answer all...

read more
What does CRO mean?

What does CRO mean?

 During talks with your colleagues or in marketing meetings, everyone uses the same acronym: CRO. This acronym can even be replaced by the term "experimentation". But what is it exactly? Let me tell you.    1. CRO? What does it mean?   CRO aka Conversion Rate...

read more

The steps of a well-lead CRO approach

      Previously we presented in another article what CRO (Conversion Rate optimization) means. To well understand this acronym is a requirement before implementing a CRO approach. To optimize its e-commerce website, it is not enough to know about CRO principles: you...

read more
How to build my business market equation?

How to build my business market equation?

When you’re looking at your business performance, you need to know your market equation to decompose all the effects that results of the raise or the fall of your activity and be able to understand where you should act to improve.   The simplest example of a...

read more

What’s a covariance?

ARTICLEWe define covariation as a statistical measure of the joint variability between two variables. You are going to encounter this statistical measure more often than you think.For example if you are trying to understand the evolution of the turnover of your...

read more
How to analyze your web performance analysis ?

How to analyze your web performance analysis ?

WEBCONF / HOW TO TURN YOUR WEB PERFORMANCE MONITORING INTO A FAST, PRIORITISED AND VALUABLE DECISION?   DataMa is pleased to share with you the conference realized jointly with Pierre & Vacances on the occasion of the last EBG Webinar on October 2nd, 2019....

read more
Interview of Pierre & Vacances about DataMa Compare

Interview of Pierre & Vacances about DataMa Compare

We are pleased to share here the feedback of Gregory Sion, Senior Vice President, Digital and Sales at Pierre et Vacances - Center Parcs, on the use of DataMa Compare Q: In what context have you been decided to use DataMa? G.S.: Pierre & Vacances-Center Parcs...

read more
What on earth is driving my conversion down this week?

What on earth is driving my conversion down this week?

Have you ever been trying to explain what was driving the gap of a KPI and just been overwhelmed by the number of effects coming into play? Then you might find the following article quite useful... At DataMa, we're passionate about improving online conversion through...

read more

Some videos…

To find out more, visit our Youtube channel or contact us directly!