Smart Analytics

for Smart Decisions

Optimise your performance
from DATA to DECISIONS

Smart Analytics

for Smart Decisions

Optimise your web performance from DATA to DECISION

PERFORMANCE ANALYSIS

Understand what’s driving your performance, identify the dimensions or the combination of dimensions driving your performance, analyse your mix effects,..

How can I precisely explain my performance?

A/B TESTS ANALYTICS

From the prioritisation of your AB Tests (user journey analysis, revenue attribution model,…) to the analyses of the test results (significance test), make quicker and better choices all along your A/B Tests strategy.

How can I reduce my A/B Tests duration? 

USER JOURNEY

Analyse your customer journey, compare sunburst diagrams, measure the value of each step,  understand the behavior of your users in the time and finally prioritize the redesign of your user journey.

Which page should I rebuild to optimise my performance?

FROM ANY DATA TO ANY TOOLS

Automate and accelerate your Web analytics using our smart engine fully integrated into your data ecosystem. 

Discover DataMa in a minute

Success Stories

Few words from our clients

“Automate recurrent analysis, without any compromise on insights’ quality

Fanjuan Shi

Director, Analytics & Data Science Department

“The dynamism and responsiveness of the solution save significant time in the analysis”

 Edward Bunzl

Digital & Data Manager

“Exactly the graph I wanted to show this afternoon to the steering group”

 Charles Goddet

Business and Data Analyst

Who we are

A young and agile software provider

Created in 2017

Ready to make a real change?